Public Interest Alberta

The new Public Interest Alberta website involved a fairly complex rebuild on the NationBuilder platform. Not only did a modernized, streamlined, responsive website have to be built, but the organization had to collate several large lists of supporters, spread across several contact systems, into the NationBuilder "Nation" (database of supporters).

Public Interest Alberta Visit Site

After collaborating with Public Interest Alberta on a strategy for importing and 'tagging' (describing different categories of PIA's audience members' support of the organization), we were able to produce a single database of contacts that is updated by visitors themselves with each new action.

PIA's research output, but a site in which the "asks" (subscribing, donating, and otherwise supporting PIA) are never far away. Action pages tag visitors and link them to the kinds of actions Public Interest Alberta directs visitors to take in the future, as well as indicating non-responsive members in the nation to be occasionally culled.